Prioritization

When Priorities Collide: How to Make the Call

Two priorities compete for the same engineers, the same sprint, the same quarter. Both matter. Both have executive sponsors. And your team is stuck, waiting for someone to make a call that never comes.

Cartoon of underpants gnomes illustrating how leadership teams skip the hard tradeoff step between strategy and results

OKRs

How Leadership Avoids Hard Tradeoffs

Leaders say they prioritize, but most just approve everything and call it ambitious. Real strategy means killing good ideas to resource great ones.